Principles of Marketing

Principles of Marketing
  • Principles of Marketing IDOE Standards

     

    PRINCIPLES OF MARKETING Syllabus   
    Trimester 1:  2016-2017  
      Assignments Your responsibility
     to have
    completed by:
    Homework
    due date
    Academic Standards
    8/15/2016 Class guidelines & expectations, ice-breakers, orientation, AUP, policies & procedures, Pirate Planner, web site, Moodle, Copyright/Plagiarism, ethics, team formations, case studies, semester Marketing Projects & portfolio      
      Ch 7:  Basic Math Skills (pg 162-186) 8/18/2016   11-12.RT.3-4
      Graphic Organizers: pg 164    8/18/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Practice 1 through 4   8/19/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
             
    8/22/2016 Practice 5 through 7   8/22/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Made in America   8/22/2016 11-12.RT.3-4, 11-12.RT.6
      Chapter 1:  "World of Marketing" (pg 2-25)  8/23/2016   PMK-1.4, PMK-3.2-3.3, PMK-13.1
      Graphic Organizers (pick 3): pg 6,12,14,16,23   8/24/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Moodle:  Marketing Math quiz 8/26/2016    
             
             
    8/29/2016 Chapter 2 "Marketing Plan" (pg 28-53)  3Q 8/29/2016   PMK-10.1-10.2, PMK-11.2, PMK 12.1
      Chapter 3:  "Political & Economic Analysis" (pg 58-81)  3Q 8/29/2016   PMK-1.1-1.3, PMK-3.3
      Graphic Organizers (Pick 3:  pg 30,35,42,47,54, 67, 70)   8/31/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Marketing Math (pg 69#5, pg 77#5, pg 80#16,   8/31/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      TEAM PROJECT:  Team formations, norms & sanctions, company formation, mission & vision statements, business functions, backgrounds   9/1/2016 11-12.WT.3
      CPS or Moodle Work 9/2/2016    
             
    9/5/2016 Chaper 4:  "Global Analysis"  (pg 82-104)  3Q 9/5/2016   PMK-1.5-1.6
      Chapter 5 "Enterprise" (pg 110-133)  3Q 9/5/2016   PMK 13.1, PMK-1.4, PMK-1.5, 11-12.WT-8-9
      World's Biggest Economies 9/6/2016    
      Graphic Organizers:  pg 84, 88, 115, 126, 129   9/6/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Marketing Math:   pg 91#5, pg 101#5, pg 104#1, pg 121#5, pg 129#5, pg 132 #11, pg 133 #16   9/6/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      TEAM PROJECT:  SWOT Analysis    9/8/2016 11-12.WT.3
      TEAM PROJECT:  Code of Ethics   9/8/2016 11-12.WT.3
      TEAM PROJECT:  Target Market w/Census Data   9/8/2016 11-12.WT.3
      CPS or Moodle Work 9/9/2016    
             
    9/12/2016 Chapter 6:  Legal & Ethical Issues (pg 134-157)   U-TEACH 9/12/2016   PMK-1.4, PMK-5.4, 11-12.WT.8-9
      Graphic Organizers:  pg 138,    9/13/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Marketing Math: pg 156#11, pg 157#15     9/13/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      TEAM PROJECT:  Community PPT Presentation   9/15/2016 11-12.RT.9, 11-12.WT.5-6
      TEAM PROJECT:  Promo Plan & Budget   9/15/2016 11-12.WT.3
      Houston, We have a problem   9/15/2016  
      CPS and Moodle Work 9/16/2016    
             
    9/19/2016 Chapter 8:  Communication Skills (pg 188-205) U-TEACH 9/19/2016   PMK-3.1-3.2, 11-12.WT.8-9
      Chapter 10:  Interpersonal Skills (pg 230-249)  U-TEACH 9/19/2016   PMK-4.3-4.6, 11-12.WT.8-9
      Graphic Organizers: pg 240   9/20/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Mktg Math: Page 197#5, pg 205#5, pg 209#15, pg 239#5,
     pg 245#5, pg 248#11, pg 249#15
      9/20/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      MIDTERM 9/21/2016    
      TEAM PROJECT:  Company brochure and business cards   9/22/2016 11-12.WT.8-9
      TEAM PROJECT:  Company Logo/slogan   9/22/2016 11-12.WT.8-9
             
    9/26/2016 Chapter 9:  Technology for Marketing (pg 210-229)  U-Present 9/26/2016   PMK-9.1-9.5, 11-12.WT.8-9
      Marketing Math:  pg 217#5, pg 225#5, pg 229#16   9/27/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Convergence 9/26/2016    
      Technology terms 9/27/2016    
      TEAM BUILDING EXERCISE (in class)   9/28/2016  
      Teens Kicking Butts   9/29/2016 11-12.WT.1, 11-12.WT.4, 11-12.WT.7-8
      America's 10 Worst Marketing Mistakes   9/30/2016  
             
    10/3/2016 Chapter 17:  Promotion (pg 390-415)  U-Present 10/3/2016    
            PMK-5.1-5.4, 11-12.WT.8-9
      Subliminal Messages 10/4/2016    
      Advertising Icons Video 10/4/2016    
      What the Customer Wanted 10/4/2016    
      TEAM PROJECT:  Applebee's   10/6/2016 11-12.WT3, 11-12.WT.6, 11-12.WT8
             
    10/10/2016 Chapter 19:  Advertising (pg 438-461)   U-Present 10/10/2016   PMK-6.1-6.2, 11-12.WT.8-9
      Chapter 20:  Print Advertisement (pg 464-487)  U-Present 10/10/2016   PMK-6.1, PMK-6.5, 11-12.WT.8-9
      Graphic Organizers:  pg 440, 466   10/11/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Magazine Project (in class)   10/11/2016 11-12.WT.3
      TEAM PROJECT:  Ad Manual   10/13/2016 11-12.WT.2
             
    10/17/2016 Chapter 22:  Physical Distribution (pg 512-533)  U-Present 10/17/2016   PMK-6.3-6.5, PMK-8.1-8.6, 11-12.WT.8-9
      Chapter 31:  Branding, Packaging & Labeling
    (pg 728-748)  U-Present
    10/17/2016   PMK-4.1-4.2, 11-12.WT.8-9
      Graphic Organizers:  pg 514   10/18/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Dough Boy Project 10/19/2016   11-12.WT.8, 11-12.WT.7
      TEAM PROJECT:  Distribution Channel & New Product
    Design/Timeline
      10/20/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      TEAM PROJECT:  INTERNATIONAL BUSINESS PROPOSAL 
    & REPORT
      10/20/2016 11-12.RT.7-9
             
    10/24/2016 No late work of any kind accepted after this date for this semester!!!      
      Chapter 25:  Price Planning (pg 582-601)  U-Present 10/24/2016   PMK-7.1, PMK-7.4-7.5, 11-12.WT.8-9
      Chapter 26:  Pricing Strategies (pg 602-623)  U-Present 10/24/2016   PMK-2.1-2.3, PMK-7.1-7.3, 11-12.WT.8-9
      Marketing Math:  pg 597 #5, pg 600 #11 & #16   10/25/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Kleaka Advertising Circus   10/27/2016 11-12.WT.7-8
      No School on Friday 10/28/16 - Fall Break      
             
    10/31/2016 No School on Monday 10/31/16 - Fall Break      
      Chapter 37:  Identifying Career Opportunities
    (pg 870-889)  U-Present
    11/1/2016   11-12.WT.8-9
      Chapter 38:  Finding and Applying for a job
     (pg 890-915)  U-Present
    11/1/2016   11-12.WT.8-9
      Graphic Organizers:  Pg 872, 892, 898   11/2/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      Network (in class)   11/2/2016 11-12.WT.4-5
      Marketing Math:  Pg 885 #5, pg 889 #16, pg 908 #5,
    pg 912 #11
      11/2/2016 11-12.RT.3, 11-12.RT.7, 11-12.RT.10
      TEAM SEMESTER PROJECT DUE    11/4/2016 11-12.WT.10
             
    11/7/2016 Resume, Reference sheet & Cover Letter   11/7/2016 11-12.WT.8-9
      "Houston, We have a Problem PPTS with Employee memo and PR Release   11/8/2016  
      TEAM PROJECT:  International Business Proposal PPT   11/9/2016 11-12.RT.7-9
             
    11/7/2016 Course Evaluation 11/7/2016    
      Team Evaluations   11/7/2016  
      Final Exams on Thurs-Fri  11/10/2016    
             
      1.  All chapters read by due dates.  Expect quizzes.
     
       
      2.  All math work shown on paper to receive credit.      
      3.  All case Studies in Powerpoint format and minimum of 5 minute presentation.    
      4.  For Team Project work, one copy is kept in team folder & one copy given to Mr. Clark.  
      5.  Homework assignments are expected to be done OUTSIDE of class and submitted
        before class begins on the date due.
         
      6.  All teamwork should be kept up to date throughout semester.    
      7.  Work on projects each week - NO extra time allowed at end of semester!    
      8.  Computers are for this class ONLY!  Abuse will result in loss of privileges and disciplinary action.  
      9.  Refer to TEAM PORTFOLIO for semester content and assessment.    
      10.  Absolutely NO LATE WORK accepted for any reason last 3 weeks of class.    
      11.  ALWAYS, ALWAYS, ALWAYS cite your work to avoid plagiarism!  Consequences for plagiarism and copyright infringement are severe!      
      12.  All projects satisfy CC Standards of 11-12.wt.6