Consumer Behavior Text
  • Assignments and Tentative Course Schedule:

     

    Class Meeting

    Topic

    Assigned Work

    Work Due and Exams

    Week 1

    INTRODUCTION to course

    Define consumer behavior, identify your own consumer behavior, analyze your consumer behavior, market analysis pertaining to consumer behavior

    DIAGNOSTIC

    Active reading, interactive notes, vocabulary, worksheets, webquests.

     

    webquests

    Week 2

    Market analysis pertaining to consumer behavior, marketing mix concept affecting buying habits, consumer decision-making process

     

    Active reading, interactive notes, vocabulary, worksheets, webquests.

     

    webquests

    Week 3

    Consumer decision-making process, define categories/types of situations, communication, purchase, use, & disposition, situational characteristics

     

    Active reading, interactive notes, vocabulary, worksheets, webquests.

     

    webquests

    Week 4

    Situational characteristics: physical, social, temporal, task definiition, Value shifts used to predict and explain behavior

     

    Active reading, interactive notes, vocabulary, worksheets, webquests.

     

    webquests

    Week 5

    Justify market segmentation based on demographics and social stratification, Characteristics of cultures & subcultures in marketing strategies

     

    Active reading, interactive notes, vocabulary, worksheets, webquests.

     

    webquests

    Week 6

    Analyze nature of family/households in current American society, household lifecycle, consumer socialization, Social media impact

     

    Review Games, Interactive note review, study guides.

     

    study guides

    Midterm

    Week 7

    Social media impact, recognize nature of Perception, explain infuencing factors,Principles of learning & memory

     

    Active reading, interactive notes, vocabulary, worksheets, webquests.

     

    webquests

    Week 8

    Principles & theories of learning and memory's impact on brand image and product positioning, Relationship between personality & emotion on consumer involvement & buying motives

     

    Active reading, interactive notes, vocabulary, worksheets, webquests.

     

    webquests

    Week 9

    Effects of marketing strategies on influencing consumer attitudes, Assess self-concept, discuss meaning of lifestyle & its role in creating marketing strategies

     

    Active reading, interactive notes, vocabulary, worksheets, webquests.

     

    webquests

    Week 10

    Explain various marketing regulators & regulations, Analyze ethical decision-making in consumer behavior

     

    Active reading, interactive notes, vocabulary, worksheets, webquests.

     

    webquests

    Week 11

    Analyze ethical decision-making in consumer behavior, Explore negative aspects of consumer behavior: addiction, compulsive behavior, deceptive advertising, & product misuse

     

    Final Project Assignment: Active reading, interactive notes, vocabulary, worksheets, webquests.

     

    Final Project Assignment

    Week 12

    Analyze consumer behavior as a strategy of marketing, Connect decision-making process to the effects of situational influences, Establish how American society influences consumers, Establish how internal factors influence the changing self, Connect regulations and ethics to market products legally and ethically

    Review

     

    Final Project Presentations:  Review Games, Interactive note review, study guides.

    Final Test